Sweden's IKEA Group [IKEA] Home Furnishing (IKEA) founded in 1943 in Sweden, has become the world's largest furniture sales Home Furnishing supplies business, including the seat / sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cooker series, house storage series, children's products series about 10000 products.
In order to allow more customers to become IKEA brand evangelists, an important strategy of IKEA is selling dreams instead of products. In order to do this, IKEA not only offers a wide range of well-designed, practical, low-priced products, but also products with the public cause of marriage.
IKEA also has a unique strategy, the use of integrated brand model of the brand, that is, with brand, design and marketing channels.
In the product brand, IKEA more than 20 thousand of the company's products are divided into three major series: IKEA office, family stores, children's IKEA. Under the strong support of IKEA brand, more than 20 thousand kinds of products have established their own brands. From Sandomon (Sang Demeng) sofa to Expedit (Eike Peddie) bookcase